KEN DYCHTWALD
THE POWER YEARS
by Ken Dychtwald
The combination of increased longevity, declining birth rates and the aging of the baby boomers has created unprecedented demographic shifts that will transform every aspect of our personal, social, financial and political lives. Beginning on January 1, 2006, every eight seconds, another North American baby boomer will be turning 60—that’s around 11,000 each day and four and a half million each year. Not a single baby boomer is left under the age of 40. As the baby boomers have changed society at every stage of their lives, they are now beginning to transform and reconfigure the whole way we look at aging, maturity and retirement.
Drawing on his 30 years of pioneering research into this “age wave,” renowned trend-spotter Ken Dychtwald joins with Time magazine senior writer Daniel J. Kadlec to bring us THE POWER YEARS (Wiley; September 2005), a landmark book that provides a blueprint for this exciting shift from retirement to what the authors call “repowerment.” Instead of fading away from active life into retirement communities, this dynamic generation is using this time as a great new opportunity to re-evaluate their lives, consider new options and chart new courses—and the impact on business, politics, and the media will be immense.
While much has been written about managing money for retirement, this book is the first to address the vital steps of planning for every aspect of this time of our lives. In this groundbreaking book, Dychtwald and Kadlec provide a guide for the new, youthful, engaged mode of aging that the baby boomers are creating. THE POWER YEARS offers a wide range of choices and opportunities that many may not have thought possible before. The authors include fascinating and inspirational case stories of people in their Power Years along with practical advice about how to live up to one’s fullest potential, including how to have fun again, find a new balance between satisfying work (perhaps in a completely different field) and enjoyable leisure, enhance the quality of one’s relationships, rediscover life’s purpose, leave a meaningful legacy and keep financial matters running smoothly in order to fund one’s future dreams.
THE POWER YEARS offers an exciting look at the new world to come and a roadmap for how to take advantage of all the new prospects at age 40 and beyond.