DR. LESLIE BAUMANN
THE SKIN TYPE SOLUTION
A REVOLUTIONARY GUIDE TO YOUR BEST SKIN EVER
by Dr. Leslie Baumann
One of the nation’s foremost dermatologists, Dr. Leslie Baumann, exfoliates the rampant myths and misconceptions about skin care and demonstrates that beauty and a healthy glow are much more than skin deep in THE SKIN TYPE SOLUTION: A Revolutionary Guide to Your Best Skin Ever, to be published as a Bantam Books Hardcover on March 7, 2006. The book, which is based on Dr. Baumann’s pioneering scientific research and the thousands of patients she has treated for over a decade, provides people with the powerful tools they need to determine their personal skin type and identify the specific products they need for their skin—from the least to the most expensive products. In the book, Baumann has modernized the medical field’s approach to skin health with her groundbreaking Baumann Skin Typing System—the only system that takes into account all of the cosmetic skin problems that would drive a consumer to buy a skin care product, and then recommends products in all price ranges and brands.
Having carefully researched and analyzed the often confusing and misleading billion-dollar skin care industry, Dr. Baumann can discuss a broad range of topics, including:
* How since skin care needs have become a national obsession: most Americans have more than $500 worth of ineffective, and often unused, cosmetic products clogging up their medicine cabinets;
* What she believes are the four critical factors of skin: oiliness vs. dryness, resistance vs. sensitivity, pigmentation vs. non-pigmentation, and tightness vs. wrinkling.
* How by answering a series of clinically tested questions, The Baumann Skin Typing Solution can then easily place a person within one of sixteen specific classifications of skin types, ranging from “Oily, Sensitive, Pigmented, and Wrinkled” (OSPU) to “Dry, Resistant, Non-Pigmented, and Tight” (DRNT),
* The qualities and challenges of each particular skin type, guidelines for the care, protection, and maintenance of the skin type, and clinically proven recommendations for the products;
* Why it is no longer necessary to be dependent on trendy, one-size-fits-all skin care regimens promoted by slick advertising and impossibly beautiful celebrity endorsers; and
* First-hand accounts of the experiences, concerns, and healing of patients living with skin issues corresponding to each classification.
In the only book that people need before wasting any more money and time on futile products, or before they consult a dermatologist, Dr. Baumann’s indisputable science and results behind THE SKIN TYPE SOLUTION offer the satisfaction of a medical marvel in the comfort of the reader’s own home. By helping people to discover and understand their individual skin types, Dr. Baumann provides many a new, reinvigorated lease on life.
For the past decade, Leslie Baumann, M.D. has been a trailblazer in the growing field of Cosmetic Dermatology. She is currently Professor and Director of Cosmetic Dermatology at the Miller School of Medicine at the University of Miami, and founder of the university’s internationally recognized Cosmetic Center. More than thirty-five companies, including the likes of Johnson and Johnson (Aveeno, Neutrogena), Avon, Allergan, and others, turn to Dr. Baumann for her unequivocal expertise. Through her unique vantage point of serving on the advisory boards and doing research for these high profile companies, Dr. Baumann has developed an unparalleled and unbiased knowledge of the effectiveness of skin care products and treatments on the market today.