Danielle Bernstein, the creative genius behind the hit style platform @WeWoreWhat, will be sharing her story and secrets to success for the first time. This is Not A Fashion Story is a revealing tell-all from the Long Island girl-turned-international fashion influencer, designer, CEO, and tech entrepreneur.
Danielle spent her youth shopping at discount department stores, getting boozy in suburban backyards, and proposing marriage to every boy she dated. By age nineteen, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career… or else board the train back to her mom’s house.
Flash forward ten years and Danielle is more than a famed influencer with over two million followers. She’s also a bonafide business woman—a CEO, tech founder, a Forbes “30 Under 30” at 24, and a fashion designer who is living a dream lifestyle that includes all-expenses-paid luxury travel to Paris and Positano, skipping the velvet rope, and controlling her own destiny. Despite these successes, Danielle has never been your typical play-by-the-rules fashionista. She disrupted the fashion industry using her own playbook—one that she’s finally ready to share.
This Is Not A Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion. It’s a story that proves success isn’t about a college degree or how rich your parents are. It’s about trusting your gut, knowing when to take risks and fighting to get what you want in life, love and business. But above all it’s the story of how a young girl made in New York City—and how you can too.
For the first time, Danielle answers all those crucial starting-out questions – from where to live (downtown, always), who to Date (neighbors, sometimes?), and who to bet on (yourself, ALWAYS). It’s a badass, tell-all, true story of one girl making her dreams happen in the big city. For everyone starting out or striving, This is Not a Fashion Story is the perfect accessory – a making-it-happen handbook for people who looking to write their own success story.
Danielle Bernstein is the founder and face behind the world-renowned fashion blog @WeWoreWhat. A native New Yorker, Bernstein started her career 10 years ago – leading the influencer industry into what it is today. She was placed on Forbes 30 Under 30 list before the age of 25 and has since started and invested in many new business ventures including her own line of swim and overalls.