In 1980, Jim Moore landed at GQ as an assistant and rose through the ranks to serve as the revered magazine’s Fashion Director, Creative Director, and now Creative Director-at-Large. Along the way, he brought men’s fashion out of the shadows. He both celebrated and demystified fashion for the GQ reader and men across America. He made the fantasy real, and the reality fantastic. He brought the world of fashion into the mainstream. He styled models, movie stars, world-famous musicians, and U.S. presidents, but he managed, no matter the wattage, to keep the reader foremost in mind, which is why the work stands up forty years later. Moore’s legendary career is celebrated in HUNKS & HEROES: FOUR DECADES OF FASHION AT GQ illustrating the pivotal role he played in in reshaping men’s style.
Edited by Moore himself, and with a foreword by Kanye West and an introduction by GQ’s former Editor-in-Chief Jim Nelson, the tome is an epic journey into the world of American men’s fashion and the magazine’s evolution from respected men’s publication to the ultimate modern-male style bible. From discovering new designers, championing visionary photographers, distilling the latest trends, extoling fashion advice and critiques in his popular online video series “GQ Rules” and “Style and How To,” to cover star Channing Tatum wearing a “JIM F&%#ING MOORE” t-shirt, Moore’s influence and impact on the “GQ look” is unequivocal.
Moore whisks readers on-set of some of the magazine’s iconic photoshoots, shares the creative process behind some of the most memorable covers, and imparts his own brand of fashion advice. This volume features over 250 archival images of Moore’s collaborations with the most talented photographers such as Inez and Vinoodh, Peggy Sirota, and Craig McDean, and includes seminal GQ photos Moore masterminded of such celebrities as Michael Jordan, LeBron James, Ryan Gosling, Leonardo Di Caprio, Kanye West, David Beckham, Drake, Matt Damon, Jon Hamm, Justin Bieber, Russell Westbrook, former President Barack Obama, Brad Pitt, among many others.
Jim Moore has taught generations of men how to dress and HUNKS & HEROES is a perfect tribute to Moore’s genius and his fashion, style, culture, and celebrity legacy.
Jim Moore is GQ magazine’s Creative Director-At-Large after forty years at the men’s publication, where he also served as its Fashion Director and Creative Director. Kanye West is an American rapper, singer, songwriter, record producer, entrepreneur, and fashion designer. Jim Nelson was GQ’s Editor-in-Chief from 2003 to 2018. He joined the magazine as a senior editor in 1997, working with writers including Andrew Corsello, Elizabeth Gilbert, Charles Bowden, and Michael Paterniti, and served as Executive Editor under former Editor-in-Chief Art Cooper.