NEVER RIDE A ROLLER COASTER UPSIDE DOWN
The Ups, Downs, and Reinvention of an Entrepreneur
WHAT IS IT REALLY LIKE TO BE AN ENTREPRENEUR?
After nearly fifty years of building a successful media company, founder of American all-sports radio Jeff Smulyan shares with
candor and humor just how many bitter failures come with each great victory along the way.
For founder and CEO of Emmis Communications Jeff Smulyan, the path to success has been anything but straightforward.
When you’ve owned a Major League Baseball team, started America’s first all sports radio station, created the world’s two
largest hip hop radio stations and managed everyone from David Letterman to Ken Griffey Jr. and Don Imus and even been
nationalized by an ally of Vladimir Putin, you’ve seen the rollercoaster ride of an entrepreneur from every side. Aspiring
entrepreneurs, radio and media industry insiders, and avid sports fans alike will appreciate Smulyan’s honesty as he shares the
countless lessons he’s learned from decades of entrepreneurship. Smulyan offers readers priceless insight into navigating the
twists and turns of growing a business and teaches how to build a culture based on both trust and humor—the essential keys to
surviving almost anything.
Never Ride a Rollercoaster Upside Down details Smulyan’s journey: from taking over his cousin’s failing country music radio station and founding his own company, to purchasing and then selling ownership of the Seattle Mariners and guiding his company through the Golden Age of Radio. Alongside his humorous, eventful, and dramatic stories, Smulyan presents valuable pointers and tips—for anyone else brave enough to try their own hand at starting a business.
The journey to booming business is a rollercoaster. Learn from someone who has experienced all the ups and downs—and knows that what’s most important is to hold on while keeping your sense of humor intact.
JEFFREY H. SMULYAN serves as founder, CEO, and chairman of the board of Emmis Communications Corporation, an Indianapolis-based publicly traded diversified media company. A cum laude graduate of USC with a BA in history and telecommunications, Jeff earned a JD from the USC Gould School of Law, where he served as note and comment editor of the Southern California Law Review. He has served on the USC Board of Trustees since 2001.
Title: Never Ride a Roller Coaster Upside Down
Subtitle: The Ups, Downs, and Reinvention of an Entrepreneur Author: Jeff Smulyan
Publisher: Matt Holt Books, an imprint of BenBella Books, Inc. Distributed by Penguin Random House
Publication Date: October 11, 2022 ISBN: 9781637742228
eBook ISBN: 9781637742235 Price: $ 28 US / $37 CAN
Format: Hardcover
Page Count: 320