“Areva is the first true expert to reveal these secrets about how the media works behind the scenes. This is how the pros do it…In Make it Rain!, Areva provides invaluable advice about how to leverage the incredible power of the media to get your message out to the people who need it most…Following her well-articulated guidelines and watching her appearances is the formula for assured success. Areva is my number one expert. She always delivers.” — Dr. Phil McGraw
Areva Martin is an award-winning attorney and a leading expert, host and commentator on a range of compelling legal, political, women’s, children’s and celebrity issues. Her appearances as recurring co-host of The Doctors, CNN legal analyst, and on Dr. Phil, Anderson Cooper 360, and DailyMailTV, among other shows across the CNN and HLN networks, have helped her become one of America’s most sought-after thought leaders.
Areva understands the power of media and what it can bring to any business owner, executive, nonprofit spokesperson, author or anyone else looking to grow their brand. In her new book, Make It Rain! How to Use Media to Revolutionize Your Business & Brand (Center Street, March 20, 2018 ISBN: 9781478989875), Areva delivers a new perspective on developing your personal branding, building a career, and creating advantage. She uncovers the secrets to gaining media exposure and explains why becoming a go-to expert on tv, radio, or online can be the most effective—and cheapest—way to take your business or career to a level higher than ever imagined.
Every day, guest experts are getting local and national exposure and reaching millions of potential customers without spending a dime on ads. As Areva explains, the key lies in knowing how to define your audience, connect with producers, hosts, and writers with engaging content, and display a mastery of your topic. In Make It Rain! she offers the most comprehensive guide available to making media appearances to build visibility via social media.
“Media appearances can give you the opportunity to make your expertise available, to raise the profile of your business and get your message out,” Areva writes. “If you inform, educate, and empower people in the process, producers will be quick to invite you back. Those invitations can lead to a dramatic uptick in business.” In an interview, she can discuss such topics as:
Never before have there been more ways to build a presence that matters. With Make It Rain! Areva proves that gaining exposure through media is the fastest and most effective way to obtain the power and influence you need to be an even greater success.
Areva Martin is an attorney, advocate, television host, legal and social issues commentator, and author. A recurring guest host on The Doctors and a CNN Legal Analyst, she is a regular contributor to The Dr. Phil Show, Anderson Cooper 360, and DailyMailTV, among other shows across the CNN and HLN networks and more. She is founder of Martin & Martin, LLP, and creator of Special Needs Network, Inc., a grassroots nonprofit to assist families raising kids on the autism spectrum.