HOW THE WORLD SEES YOU

Know how you see yourself and how you see the world, but you are still missing a crucial piece of the story.  In How the World Sees You: Discover Your Highest Value Through the Science of Fascination (HarperBusiness; July 1, 2014; $29.99) world-renowned branding and marketing expert Sally Hogshead reveals the powerful hidden weapons within your own personality that give you the tools you’ll need to fascinate everyone you speak to. 

We live in a distracted and competitive world in which you have just a few seconds to grab someone’s attention.  Hogshead gives the exact words you need to immediately impress and persuade others. You’ll quickly create your own “Anthem” ¾ the tagline for your personality. You’ll be able to confidently and authentically introduce yourself, write an online profile, or meet prospects.  When you understand what others value in you, you can become their most valuable asset.

Sally Hogshead’s innovative science of fascination is based on a decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand top C-level executives.  In How the World Sees You, Hogshead puts this experience to work to show you how the world perceives you, which of your personality traits are most valuable to others, and how to play to your strengths, giving you an edge with your colleagues and your competitors.

How the World Sees You incorporates the revolutionary Fascination Advantage® online assessment that reveals how others perceive you. (What do co-workers admire about you? Are you unintentionally turning people off?) Your in-depth customized report details how you add value, including:

• Your personality’s top two most impressive and influential Advantages
• Your danger zone—situations that put you at a disadvantage, even damaging your reputation
• How to identify the hidden communication patterns of your team members, and how seemingly incompatible personality pairings can actually improve a team’s results
• The three deadly threats working against you and how to overcome them
• How to create your own Anthem, the descriptive phrase that highlights your strongest attributes

ABOUT THE AUTHOR

Sally Hogshead rose to the top of the advertising profession writing ads that fascinated millions of consumers. Her previous book, Fascinate: Your 7 Triggers to Persuasion and Captivation, has been translated into over a dozen languages. She frequently appears in national media, including NBC’s Today show and The New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence.

In today’s ultra-competitive atmosphere your success relies on understanding the impressions you create: research by the Carnegie Institute of Technology shows that 85% of your financial success is due to your personality and ability to communicate, negotiate, and lead.  Insightful and inspiring, How the World Sees You helps you maximize those impressions, whether you’re looking to unlock the personality advantages you already possess or seeking to propel your staff to contribute at the highest levels.  I hope you will consider How the World Sees You for prominent review or feature coverage and I look forward to discussing possibilities for this summer.